With the festive holiday season approaching, the spirit of gift-giving is definitely in the air. And what better way to gift than with the gift of giving back? Known as a key figure for supporting independent designers as well as being a cultural touchpoint not just locally but regionally, Boutiques Singapore brings that experience to the foreground once again. From 21 to 23 November, this year’s Gifting Edition transforms the F1 Pit Building into a space designed for discovery across fashion, jewellery, homeware, lifestyle and more.
At its core, the event serves as a catalyst—showing how the support for independent designers actually manifests into a bigger picture of investing in the ideas and stories that shape cultural DNA. These are labels rooted in everyday life here, working on a scale that still allows for risk and experimentation, with every purchase feeding directly back into the respective studios and workshops. With the wide variety of brands all harmoniously found together under one roof, Boutiques Singapore offers a clear picture of how the regional design future is being built by independent voices on the ground who are keeping skills and creative confidence close to home.
This year, the event continues its longstanding mission to support homegrown creativity. Alongside a broader mix of international participants, Boutiques Singapore also extends its partnership with the DesignSingapore Council, presenting a showcase featuring Bewilder, Melvin Ong, Nathan Home, and Sophia Chin. Together, their installations highlight the breadth of Singapore’s design landscape, from sculptural experimentation to material-focused practice.
Of course, the spirit of giving remains integral to the event, with charity organisations including Art:Dis Studio, Babes and Sew Can We returning, joined by the Humanitarian Organisation for Migration Economics (HOME), whose exclusive collaboration with August Society debuts this year. Visitors will have the opportunity to support these initiatives through thoughtfully created items that directly fund community-focused programmes.
Vogue Singapore also returns this year with a Club Vogue Lounge on site, retailing exclusive collaborative merchandise from homegrown brands Ask & Embla and Storeunda—a small snapshot of the wider ecosystem that Boutiques Singapore continues to nurture. Guests will also be able to purchase Club Vogue merchandise, with 25 per cent of proceeds supporting the Vogue Singapore Foundation and its mission to nurture emerging Asian creatives.
Ask & Embla
Ask & Embla has shaped its own vocabulary of jewellery since its founding in 2013, offering pieces that draw from mythology, subculture and symbolic forms. Under creative director Olivia Eleazar, the brand has built a community centred on individuality and emotional expression, designing for both standard and stretched piercings with the same level of technical care.
At this year’s edition, Vogue Singapore presents the Lore Phone Strap, created in collaboration with the brand. It is Ask & Embla’s first phone charm, crafted exclusively for The Gifting Edition 2025 and available only at the Vogue booth while stocks last. The piece reflects the label’s distinctive approach to adornment and its unique take on storytelling.
Storeunda
Storeunda is a homegrown label known for contemporary staples shaped with clarity and intention, with its designs leaning into intentional construction and elevated everyday wearability, refined through small-batch production and close, thoughtful attention to detail.
For The Gifting Edition 2025, Vogue Singapore debuts a limited-edition cap co-created with Storeunda. Designed as a modern wardrobe essential, the piece makes its first appearance at the fair and will be released in limited quantities from this edition onwards.
Boutiques Singapore: The Gifting Edition 2025 will be held from 21 to 23 November at the F1 Pit Building. Tickets and more information are available here.
